Coffee is one of the world’s most loved drinks, yet it’s also one of the most misunderstood.
From caffeine myths to roasting misconceptions, many ideas people believe about coffee are simply not true.

In this blog, we break down the most common coffee myths using real facts, simple explanations, and insights from coffee experts. Whether you’re a home brewer or a café owner, clearing up these myths will help you enjoy better coffee every day.

Myth 1: Dark Roast Has More Caffeine

Many people think dark roast coffee is “stronger” because it tastes bold and intense.
But dark roast does NOT have more caffeine — it usually has slightly less.

The Truth:

Caffeine levels stay almost the same during roasting. Darker roasts, while possessing a stronger flavor, do not contain more caffeine; the intensity is solely a result of the longer roasting time.

Why This Matters:

If you want a stronger caffeine kick, choose light or medium roast, not dark.

Learn more about roast levels here:
Understanding Coffee Roasts: Light, Medium, or Dark

Myth 2: Espresso Is Stronger than Drip Coffee

Espresso tastes strong because it is concentrated — but that doesn’t mean it has more caffeine per serving.

The Truth:

By volume, espresso is strong.
But one cup of drip coffee (250ml) actually contains more caffeine overall than a single espresso shot (30ml).

Takeaway:

For a quick, intense coffee — choose espresso.
For more caffeine, choose brewed coffee.

Myth 3: Coffee Dehydrates You

This is one of the most popular myths.
People think coffee dehydrates the body — but science says otherwise.

The Truth:

Coffee is not dehydrating when consumed in normal amounts.
It contains water and helps with hydration, especially if you drink 1–3 cups per day.

Only extreme caffeine intake can cause mild dehydration.

Myth 4: Coffee Should Be Stored in the Fridge

Many people think storing coffee in the refrigerator keeps it fresh.
But this actually destroys the flavor faster.

The Truth:

Coffee absorbs moisture and smells from the fridge, making it taste stale.

The Right Way to Store Coffee:

• Use an airtight container
• Keep it in a cool, dark place
• Avoid fridge and freezer
  
  

More tips here:
How to Store Coffee Beans for Freshness

Myth 5: Strong Coffee Comes from Using More Coffee Grounds

Many people think adding more coffee grounds makes their cup stronger.
It usually makes it bitter, not stronger.

The Truth:

Strong flavor depends on:

• Grind size
• Brew time
• Coffee-to-water ratio
• Roast profile
  

Not dumping more coffee into the filter.

Learn proper ratios here:
5 Brewing Mistakes You’re Probably Making at Home

Myth 6: Instant Coffee Is “Real” Coffee

Instant coffee is fast — but it’s not pure, fresh coffee.

The Truth:

Instant coffee is made from brewed coffee that is dehydrated into powder.
It lacks the fresh oils, aroma, and antioxidants found in real coffee beans.

For full flavor and health benefits, always choose freshly roasted beans.

Myth 7: Ethiopian Coffee Is Too Strong for Daily Drinking

Many people believe Ethiopian coffee is “too bold” for everyday use.
This is untrue — and often due to misunderstanding flavor notes.

The Truth:

Ethiopian coffee is known for:

• balanced acidity
• floral and fruity notes
• medium sweetness
• smooth finish
  

It’s one of the best daily coffees in the world.

Learn why:
Top Benefits of Drinking Ethiopian Coffee

Final Thoughts

Coffee myths can confuse both beginners and long-time drinkers.
By understanding the truth behind these myths, you can brew better coffee, choose better beans, and enjoy the full experience.

At Auro Coffee, we import premium Ethiopian beans and roast them fresh in the UAE to give you the perfect cup — every time.

Explore our collection today and taste the difference.

FAQs: Coffee Myths Explained

1. Does dark roast have more caffeine?

No. Caffeine remains almost the same across roast levels.

2. Is espresso stronger than brewed coffee?

Espresso is more concentrated, but brewed coffee contains more caffeine per cup.

3. Does coffee dehydrate you?

No. Normal coffee intake does not cause dehydration.

4. Should I store coffee in the fridge?

 No. Store coffee in an airtight container away from moisture.

5. Is Ethiopian coffee too strong?

Not at all. Ethiopian coffee is smooth, balanced, and perfect for daily drinking.