Coffee isn’t just a drink, it's a story. A story of people, culture, and passion that starts from the soil and ends in your cup.
At Auro Coffee, that story begins in the lush highlands of Ethiopia, the birthplace of coffee itself.

Our goal is simple to share the rich, authentic taste of Ethiopian coffee with the world while supporting the farmers and communities who make it possible.

The Story Behind Auro Coffee’s Ethiopian Roots

The story of Auro Coffee is deeply connected with the Bagersh family, whose coffee heritage dates back to the 1940s.
After moving from Yemen to Ethiopia, the Bagersh family saw the unmatched potential of Ethiopian soil and climate — perfect for growing some of the world’s finest coffee beans.

Since then, every bean has been planted, handpicked, and processed with love, keeping tradition alive while ensuring quality that meets global standards.

“We don’t just grow coffee, we preserve a legacy,” says the Bagersh family.

Supporting Sustainable Farming Practices

At Auro Coffee, sustainability is at the heart of what we do. We believe in giving back to the land and the people who nurture it.

1. Handpicking with Care

During the harvest season  known locally as Buna — entire Ethiopian communities come together to handpick coffee berries.
This is not just work; it’s a celebration. Music, laughter, and togetherness fill the air. Every bean is picked at its peak ripeness, ensuring a consistent and rich flavor profile.

2. Traditional Sun-Drying Process

Once harvested, the berries are cleaned and naturally sun-dried — a process that enhances flavor and maintains quality.
No chemicals, no shortcuts — just pure, traditional methods that have stood the test of time.

3. Fair Compensation for Farmers

We work closely with Ethiopian farmers to ensure they receive fair prices for their hard work.
By cutting out unnecessary middlemen, farmers earn more — allowing them to invest back into their farms, families, and communities.

Quality Testing and Global Standards

After drying, the beans are sent to specialized labs for strict quality testing.
Only the finest Ethiopian coffee beans make it through — preserving the authentic flavor Ethiopia is known for.

This dedication to quality ensures every cup of Auro Coffee delivers rich aroma, deep flavor, and smooth finish.

From Ethiopia to Abu Dhabi: A Journey of Flavor

Once the beans are ready, they begin their journey to Abu Dhabi, where coffee lovers experience the taste of Ethiopian heritage in every sip.
Our mission is to bring the best Ethiopian coffee to Abu Dhabi — fresh, flavorful, and ethically sourced.

Each cup connects you to the farmers, their traditions, and the land where coffee was born.

Why Sustainable Sourcing Matters

Sustainable sourcing isn’t just a buzzword — it’s the future of coffee.
When you buy ethically sourced coffee, you:

• Support local farmers and their families
• Protect the environment through eco-friendly farming
• Preserve centuries-old traditions
• Enjoy better-tasting, chemical-free coffee
  
  

So next time you sip Auro Coffee, know that your cup is making a positive difference — for people, planet, and coffee culture.

Key Takeaways

• Auro Coffee’s heritage dates back to the 1940s with the Bagersh family.
• Our coffee is handpicked, sun-dried, and lab-tested for top quality.
• We prioritize sustainable and ethical sourcing to support Ethiopian farmers.
• Every cup represents culture, care, and community.
  

Auro Coffee works directly with Ethiopian farmers, ensuring fair wages, using traditional handpicking and sun-drying methods, and maintaining eco-friendly farming practices. This approach preserves Ethiopia’s coffee heritage while promoting sustainable livelihoods for local communities.

FAQs on Sustainable Sourcing & Ethiopian Coffee

1. What makes Ethiopian coffee special?

Ethiopian coffee is known for its rich flavor, floral aroma, and natural sweetness. The country’s unique climate and traditional farming methods create a taste like no other.

2. How does Auro Coffee ensure fair trade?

We partner directly with local farmers, cutting out middlemen to ensure fair pay and ethical sourcing practices.

3. Why does Auro Coffee use sun-drying instead of machines?

Sun-drying is a traditional Ethiopian method that naturally enhances flavor and preserves nutrients — without chemicals or artificial processing.

4. Where can I buy Auro Coffee?

You can enjoy Auro Coffee in Abu Dhabi, where we bring the authentic taste of Ethiopia to local coffee lovers.