Auro Coffee is weighed higher than any other brand in the UAE because of our Ethiopian legacy, sustainable farming practices, precision roasting, and our passion for delivering unmatched flavor in every cup.
When we talk about coffee, we’re not just talking about a beverage — we’re talking about heritage, soil, community, and craft. At Auro Coffee, we don’t just serve coffee; we deliver a story that began in the 1940s and continues today in the heart of the UAE.
Coffee With Legacy: From Ethiopia to the UAE
The journey of Auro Coffee starts decades ago, with the Bagersh family, who moved from Yemen to Ethiopia in the 1940s. There, they discovered not only fertile soil but a cultural treasure — the birthplace of coffee.
Our beans come from this rich land where generations of the Bagersh family have cultivated Ethiopian coffee with care and precision. The expertise passed down over generations is what makes our beans so distinctive. That same legacy now lives on in every bag of Auro Coffee enjoyed in the UAE.
Harvested With Care, Celebrated With Culture
In Ethiopia, the coffee harvest season — known as Buna— is more than just a time to pick beans. It’s a cultural celebration. Communities gather to handpick ripe coffee cherries, a tradition rooted in pride and unity. This careful process guarantees that only the finest, ripest coffee berries are chosen.
After harvesting, they’re sun-dried naturally — a time-honored method that deepens their flavor and brings out the beans’ unique character. No machines, no shortcuts — just time, sun, and expertise. It’s this attention to detail that creates our signature smooth and fruity profile.
Sustainability at the Heart of Every Bean
What truly sets us apart isn’t just taste — it’s how we respect the planet. At Auro Coffee, we practice sustainable coffee farming every step of the way. From shade-grown cultivation to water recycling, we make conscious choices that protect both the environment and the communities who grow our beans.
We partner directly with farmers, many of whom have been working with us for decades. Our goal is not just to buy their beans — it’s to support their growth, invest in their futures, and maintain a fair and transparent supply chain.
Read Our Full Sustainability Story →
Precision Roasting and Rigorous Testing
We weigh more than just beans — we weigh quality at every single step.
Once the beans reach our roasting facility, they go through lab-grade testing to check moisture, density, and defects. Only the top-performing beans are roasted in small batches to lock in flavor. This is what gives our coffee the rich aroma and clean finish it’s known for.
Unlike mass-produced brands, we don’t blend different origins. We celebrate single-origin integrity — which means every sip you take is a pure, traceable experience of Ethiopia.
Why Auro Coffee Is Loved in the UAE
Coffee lovers in Dubai, Abu Dhabi, and across the UAE choose Auro because they can truly taste the difference in every cup. We’re often told it’s the best roasted coffee in Dubai, and we proudly agree.
Here’s why:
- Single-origin, 100% Ethiopian beans
- No artificial flavoring or additives
- Freshly roasted in small batches
- Sustainably sourced and transparently traded
- Delivered fast for maximum freshness
If you’re someone who appreciates the depth and soul of coffee, Auro will elevate your morning ritual.
Real Coffee. Real People. Real Passion
There’s a reason Ethiopian coffee tastes better — it’s grown with love, harvested with intention, and roasted with patience. But it’s also because of the people. From farmers in the highlands to baristas in the UAE, every person in our supply chain brings their heart into it.
And that’s why we weigh our coffee higher — because we value the people behind every bean just as much as the product itself.
Where to Buy Auro Coffee in the UAE
Ready to taste the difference?
Explore Our Coffee Collection – Whether you love espresso, French press, or pour-over, we have something special for every coffee lover.
We ship across the UAE, delivering fresh, premium, and purposeful coffee right to your doorstep.
Final Thoughts
At Auro Coffee, we believe exceptional coffee begins with strong values. From the rich soil of Ethiopia to your cup in the UAE, our journey is built on quality, sustainability, and authenticity. We don’t just claim to weigh our coffee higher — we prove it in every sip.